The company's head office is in Toronto Ontario Canada, but its retail operations are currently focused in Western Canada. The Company was formed in 1991 to take advantage of the emerging growth in the wireless industry. From 1992 to 1997, the company expanded locations in the province of Saskatchewan becoming the largest Sasktel Mobility dealer. In 1997, the company began to expand outside of Saskatchewan with the purchase of dealerships in Calgary and Winnipeg.
